Hi, I'm Samreen — a full-stack marketer and creative who lives somewhere between storyboards, dashboards, and "ok but what is this actually doing for the business." I build brands, campaigns, and content systems that don't just look good in a presentation — they move real people.
I spend my time building and fixing the full stack: content, campaigns, paid media, SEO, automation, user journeys and all the small UX choices in between. I've scaled and built marketing and content systems for healthcare, public service, insurance, education, women-empowerment NPOs, and consulted for tech startups.
Currently building a community space in my hometown Lahore — Teesri Jagah — consulting for AGR Properties LLC, and working to educate women with Circle Baji.
Over the last few years my work has looked like rebrands, app launches, roadshows, AI products and digital growth plays across multiple markets. I care about the vibe, but I care just as much about the funnel, the numbers, and whether the work is doing what it promised on the brief.
End-to-end brand building from positioning and audience profiling to visual identity, campaign narrative, and executive visibility — across real estate, insurance, education, fashion, and nonprofit sectors.
Audience development, acquisition strategy, and performance-led campaigns across Google, Meta, YouTube, SEO, and on-ground funnels.
Integrated ATL, BTL, digital, and experiential launches — from Burj Khalifa activations and roadshows to app rollouts and education intakes.
Creative diagnostics for underperforming content, ecosystem design for video, social, and campaign assets, and continuous optimization of messaging based on customer behavior and media performance.
Translating AI tools and tech stacks into practical marketing outcomes — from launching and scaling an AI chatbot to 100,000+ users to building automated content and CRM flows that shorten response times and improve close rates.
Building structured marketing systems, dashboards, and workflows — from lead routing and CRM automation to reporting frameworks that keep sales, product, and leadership aligned on growth.
